Study on the service dimensions of online website for business travelers’ satisfaction in star-rated hotels in Malaysia
Study on the service dimensions of online website for business travelers’ satisfaction in star-rated hotels in Malaysia
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Date
2008-04
Authors
Banumathy Devi Subramaniam
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Malaysia has experienced tremendous growth as an international travel destination. The Malaysian tourism industry is one of the major foreign exchange earners second only to its manufacturing industry. Business travelers contribute significantly to the turnover of the hotel industry with high usage of internet. It has therefore become crucial for hotels to have websites that generate bookings and the importance of understanding how a website attracts and encourages online bookings. The main objective of this paper is to identify the key service quality dimensions of online websites for star rated hotels by extending the website quality dimensions and the e-service quality on the satisfaction and purchase intentions of business travelers in a website context.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
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Study on the service dimensions of online website for business travelers’ satisfaction in star-rated hotels in Malaysia
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Banumathy Devi Subramaniam
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2008-04
Description
Malaysia has experienced tremendous growth as an international travel destination. The Malaysian tourism industry is one of the major foreign exchange earners second only to its manufacturing industry. Business travelers contribute significantly to the turnover of the hotel industry with high usage of internet. It has therefore become crucial for hotels to have websites that generate bookings and the importance of understanding how a website attracts and encourages online bookings. The main objective of this paper is to identify the key service quality dimensions of online websites for star rated hotels by extending the website quality dimensions and the e-service quality on the satisfaction and purchase intentions of business travelers in a website context.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
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Hotels–Reservation systems–Malaysia
Hospitality industry–Information technology–Malaysia
Tourism–Information technology–Malaysia
Hospitality industry–Information technology–Malaysia
Tourism–Information technology–Malaysia
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School of Computing and IT