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Broadcasting and socially responsible rural tourism in Labuan, Malaysia

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dc.contributor.author Ramachandran Ponnan
dc.date.accessioned 2022-11-10T19:11:52Z
dc.date.available 2022-11-10T19:11:52Z
dc.date.copyright Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated
dc.date.issued 2013-00-00
dc.description Abstract : This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the broadcasting and business perspectives. It explores the collective social responsibilities of the local stakeholders and the related local authorities. The research reveals that locals and stakeholders receive sufficient information from the media, especially Labuanfm, but stakeholders could be more responsible and efficient in channeling the required information for the continued sustenance of rural homestay tourism as a viable economic activity. The study recommends that stakeholders offer additional commitment as formal assistance for homestay entrepreneurs is not a healthy option in the face of competitive development of modern hotel accommodation.
dc.description Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
dc.identifier.uri https://irepo.taylors.edu.my/handle/123456789/491
dc.subject Community radio–Malaysia–Labuan
dc.subject Rural tourism–Malaysia–Labuan
dc.subject Communication planning–Malaysia–Labuan
dc.subject Social responsibility of business–Malaysia–Labuan
dc.subject Tourism--Malaysia--Labuan
dc.title Broadcasting and socially responsible rural tourism in Labuan, Malaysia
dspace.entity.type Research-Abstracts
local.identifiers vital:646
local.identifiers valet-20140408-095350
local.language English
local.school School of Education
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