Broadcasting and socially responsible rural tourism in Labuan, Malaysia
Broadcasting and socially responsible rural tourism in Labuan, Malaysia
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2013-00-00
Authors
Ramachandran Ponnan
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Abstract : This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the broadcasting and business perspectives. It explores the collective social responsibilities of the local stakeholders and the related local authorities. The research reveals that locals and stakeholders receive sufficient information from the media, especially Labuanfm, but stakeholders could be more responsible and efficient in channeling the required information for the continued sustenance of rural homestay tourism as a viable economic activity. The study recommends that stakeholders offer additional commitment as formal assistance for homestay entrepreneurs is not a healthy option in the face of competitive development of modern hotel accommodation.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
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Broadcasting and socially responsible rural tourism in Labuan, Malaysia
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Ramachandran Ponnan
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2013-00-00
Description
Abstract : This article aims to provide a case study of rural tourism in the island of Labuan, Malaysia from the broadcasting and business perspectives. It explores the collective social responsibilities of the local stakeholders and the related local authorities. The research reveals that locals and stakeholders receive sufficient information from the media, especially Labuanfm, but stakeholders could be more responsible and efficient in channeling the required information for the continued sustenance of rural homestay tourism as a viable economic activity. The study recommends that stakeholders offer additional commitment as formal assistance for homestay entrepreneurs is not a healthy option in the face of competitive development of modern hotel accommodation.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
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Community radio–Malaysia–Labuan
Rural tourism–Malaysia–Labuan
Communication planning–Malaysia–Labuan
Social responsibility of business–Malaysia–Labuan
Tourism--Malaysia--Labuan
Rural tourism–Malaysia–Labuan
Communication planning–Malaysia–Labuan
Social responsibility of business–Malaysia–Labuan
Tourism--Malaysia--Labuan
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