research-abstracts.page.titleprefix
Influence of mechanic, humanic and functional clues on customers' dining experience in fine dining restaurants

dc.contributor.author Anshul Garg
dc.date.accessioned 2022-11-10T19:12:04Z
dc.date.available 2022-11-10T19:12:04Z
dc.date.copyright Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated
dc.date.issued 2015-06-00
dc.description There was a time when individuals used to buy services on the basis of quality only. Today, the time has changed and now the customers wish to experience an overall service delivery including the physical environment, employee behavior and food quality. Quality dining experience is an important factor for both the customers as well as the restaurants. Studies in the past have discussed that how food quality, physical environment, employee behavior and service carry out important effect on customers‘ dining experience. Thus the concept of customers‘ experiential value will be the key in restaurant service-quality studies. This paper throws light on how food and service quality, physical environment and employee behavior impacts on customers‘ dining experience. The objective of this study is to investigate the combined effects of mechanic, functional, and humanic clues on customer‘s dining experience in fine dining restaurants in Malaysian hospitality industry. Consequently, this leads to a quantitative research which examines the combined effects of the physical environment (Mechanic clues), behavior of employees (Humanic clues) and the quality of the food (Functional clues).
dc.description Full text access : School of Hospitality, Tourism & Culinary Arts, Taylor’s University, Malaysia (e-mail: anshul.garg@taylors.edu.my)
dc.identifier.uri https://irepo.taylors.edu.my/handle/123456789/516
dc.subject Restaurants--Malaysia
dc.subject Food service--Quality control
dc.subject Hospitality industry--Malaysia
dc.subject Consumer behavior
dc.subject Consumers' preferences
dc.subject Consumer satisfaction
dc.title Influence of mechanic, humanic and functional clues on customers' dining experience in fine dining restaurants
dspace.entity.type Research-Abstracts
local.identifiers vital:1645
local.identifiers valet-20150701-114646
local.language English
local.school School of Hospitality, Tourism and Culinary Arts
Files