research-abstracts.page.titleprefix
Mechanic clues vs. humanic clues: students’ perception towards service quality of fast food restaurants in Taylor’s University campus
Mechanic clues vs. humanic clues: students’ perception towards service quality of fast food restaurants in Taylor’s University campus
| dc.contributor.author | Anshul Garg | |
| dc.date.accessioned | 2022-11-10T19:12:02Z | |
| dc.date.available | 2022-11-10T19:12:02Z | |
| dc.date.copyright | Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated | |
| dc.date.issued | 2014-00-00 | |
| dc.description | The college student’s market is expanding. Earlier research shows that the common wisdom that college students and fast food go together seems valid. These young adults had formed a substantial market for the fast food industry. Both Mechanic clues and Humanic clues will be used to test the influence on college students’ perception of the service quality of fast food restaurants. The objectives of this study were to gauge the college students’ perception towards fast food restaurant and to determine whether Mechanic clues or Humanic clues have more impact on the perception of college student as service experience which influences the customers’ perception is affected by Mechanic clues and Humanic clues | |
| dc.description | it effected the emotional perceptions of quality. Consequently, this leads to a quantitative research which examined the combined effects of the physical environment (Mechanic clues) and the behaviour of employees (Humanic clues). | |
| dc.description | Full text access : School of Hospitality, Tourism & Culinary Arts, Taylor’s University, Malaysia (e-mail: anshul.garg@taylors.edu.my) | |
| dc.identifier.uri | https://irepo.taylors.edu.my/handle/123456789/511 | |
| dc.subject | Fast food restaurants--Malaysia | |
| dc.subject | Food preferences--Malaysia | |
| dc.subject | Restaurants--Malaysia | |
| dc.subject | Food service--Quality control | |
| dc.title | Mechanic clues vs. humanic clues: students’ perception towards service quality of fast food restaurants in Taylor’s University campus | |
| dspace.entity.type | Research-Abstracts | |
| local.identifiers | vital:1640 | |
| local.identifiers | valet-20150701-105729 | |
| local.language | English | |
| local.school | School of Hospitality, Tourism and Culinary Arts |