research-abstracts.page.titleprefix
Marketing Kuala Lumpur as an urban destination : improving marketing effectiveness through increased competitiveness
Marketing Kuala Lumpur as an urban destination : improving marketing effectiveness through increased competitiveness
| dc.contributor.author | Wong, Philip | |
| dc.date.accessioned | 2022-11-10T19:11:53Z | |
| dc.date.available | 2022-11-10T19:11:53Z | |
| dc.date.copyright | Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated | |
| dc.date.issued | 2014-00-00 | |
| dc.description | Abstract : Competition among tourist destinations to gain a bigger share of the tourist market is growing more intense in recent years and urban destinations in Asia are continuously striving to improve their competitiveness by increasing their promotional efforts to increase awareness and to create a brand image as a way of differentiating the destination. Destinations also seek to improve their product offerings by maintaining and developing new attractions, and by investing in their tourism, infrastructure to support the expected increase in visitors. Urban tourism is seen as a means of developing competitive urban destinations by improving the attractiveness and functioning of places and regions in a sustainable manner, resulting in economic, ecological, social, cultural, and political development (Crouch and Richie 1999). Most studies link competitiveness to the ability of the destination to deliver goods and services related to the tourist’s overall experience better than other destinations. A destination’s competitiveness can also be associated with its competitive advantages such as its tourism infrastructure, and the quality and skills of its workforce, and its comparative advantages such as its inherited or endowed resources like climate, scenery, flora and fauna (Paskaleva-Shapira 2005). An interpretation of destination attractiveness by Ritchie and Crouch (2000) states that a destination’s competitiveness depends on its ability to increase tourist expenditure and increase visitor arrivals by providing them with satisfying, memorable experiences and doing it in a profitable and sustainable manner which will enhance the well-being of the destination residents and preserve the natural capital for future generations. This paper examines different methods to improve the performance of Kuala Lumpur as an urban destination by analyzing the literature on studies on destination competitiveness and examines the variety of approaches developed by different tourism researchers. It can also help to shed more light on the tourist consumption behavior in the destination, and lead to a better understanding of the tourism demand drivers. | |
| dc.description | Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my) | |
| dc.identifier.uri | https://irepo.taylors.edu.my/handle/123456789/494 | |
| dc.subject | Tourism–Kuala Lumpur (Malaysia) | |
| dc.subject | Branding (Marketing)–Kuala Lumpur (Malaysia) | |
| dc.subject | Competition–Kuala Lumpur (Malaysia) | |
| dc.title | Marketing Kuala Lumpur as an urban destination : improving marketing effectiveness through increased competitiveness | |
| dspace.entity.type | Research-Abstracts | |
| local.identifiers | vital:1166 | |
| local.identifiers | valet-20140730-113253 | |
| local.language | English | |
| local.school | School of Hospitality, Tourism and Culinary Arts |