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Measure of service quality for hotel websites : an exploratory study

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dc.contributor.author Banumathy Devi Subramaniam
dc.date.accessioned 2022-11-10T19:11:17Z
dc.date.available 2022-11-10T19:11:17Z
dc.date.copyright Items in this repository are protected by copyright, with all rights reserved, unless otherwise indicated.
dc.date.issued 21/5/2008
dc.description Abstract : The crucial importance of having an effective web presence for the competitive advantage of a hotel has now become apparent. It has therefore become crucial for hotels to have websites to provide information on their products and services and to remain competitive in the marketplace. This paper outlines an in-progress study that is investigating the dimensions of hotel website that are important aspects of purchase determinant and loyalty on travelers, based on several conceptual models that are already available. It intends to extend the understanding of service quality within the setting of hotel web sites. Developing a measure of hotel website service quality is an important precursor to attracting travelers and hence ensuring the survival the hotel industry. The study has two objectives. Firstly, it examines the dimensions of tourism related websites that are valued by the users. Secondly, it explores the relevance of these dimensions in the evaluation of hotel web site service quality. The findings will benefit both practitioners and researchers in developing an understanding of the factors that contribute towards the creation and maintenance of travelers’ satisfaction on hotel web site. This scale will also provide a useful instrument for hotel managers who want to improve their service performance.
dc.description Working Paper : APacCHRIE 2008 Conference & THE-ICE Panel of Experts Forum 21 – 24 May 2008, Sheraton Perth Hotel, Western Australia. Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
dc.identifier.uri https://irepo.taylors.edu.my/handle/123456789/457
dc.subject Tourism–Information technology
dc.subject Hospitality industry–Information technology
dc.subject Internet marketing
dc.subject Hotels–Information technology
dc.title Measure of service quality for hotel websites : an exploratory study
dspace.entity.type Research-Abstracts
local.identifiers vital:363
local.identifiers valet-20130626-134249
local.language English
local.school School of Computing and IT
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