Show time for events! The event management education gap in Malaysia
Show time for events! The event management education gap in Malaysia
No Thumbnail Available
Date
Authors
Bouchon, Frederic A. L.
Thong, Kit
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Abstract: There have been a number of studies that examined the development of event management education in Western countries. However, few studies have covered the recent trends in South East Asia. Malaysia has experienced a fast increase in the number of affairs, especially in hosting mega events. Greater internationalization and recognition of the events as an industry is currently paving the way for a proper education field. It is generally accepted that event management education combines disciplines that come under the umbrella of business, communication or hospitality schools. Therefore its norms, standards and status as a discipline have yet to be fully established. Furthermore the effectiveness of current curricula in preparing students for a career in events management has yet to be assessed. This qualitative study aims at covering event management education in Malaysia, highlighting the gap between event management education and the needs of the industry specifically with regards to the standards for education in events management. This research involves comparing the views of industry professionals and events programmes, the discrepancy between the respective views of industry professionals and event management education providers. The methods of analysis firstly consist of content analysis of the existing degrees to determine the distance in knowledge transfers. Secondly, a human resource deployment survey was conducted with graduates to identify gaps between the classroom and their workplace experiences. Facts suggest that a gap exists between the current curricula of the emerging voice from the Malaysian events management and the needs of the events industry as a tool for tourism. They outline how the tourism industry can participate in acknowledging the importance of events education in the development of the qualified professionals needed both locally and abroad.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Title
Show time for events! The event management education gap in Malaysia
Author's Name
Author(s) Name
Author(s)(Original)
Bouchon, Frederic A. L.
Thong, Kit
Thong, Kit
Editor(s)(Original)
Recipient
Creator(s) Name
Date
Year Created
Description
Abstract: There have been a number of studies that examined the development of event management education in Western countries. However, few studies have covered the recent trends in South East Asia. Malaysia has experienced a fast increase in the number of affairs, especially in hosting mega events. Greater internationalization and recognition of the events as an industry is currently paving the way for a proper education field. It is generally accepted that event management education combines disciplines that come under the umbrella of business, communication or hospitality schools. Therefore its norms, standards and status as a discipline have yet to be fully established. Furthermore the effectiveness of current curricula in preparing students for a career in events management has yet to be assessed. This qualitative study aims at covering event management education in Malaysia, highlighting the gap between event management education and the needs of the industry specifically with regards to the standards for education in events management. This research involves comparing the views of industry professionals and events programmes, the discrepancy between the respective views of industry professionals and event management education providers. The methods of analysis firstly consist of content analysis of the existing degrees to determine the distance in knowledge transfers. Secondly, a human resource deployment survey was conducted with graduates to identify gaps between the classroom and their workplace experiences. Facts suggest that a gap exists between the current curricula of the emerging voice from the Malaysian events management and the needs of the events industry as a tool for tourism. They outline how the tourism industry can participate in acknowledging the importance of events education in the development of the qualified professionals needed both locally and abroad.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Running Time
Recording Format
Citation
Subject
Special events–Malaysia–Management
Tourism
Education–Curricula–Malaysia
Tourism
Education–Curricula–Malaysia
Subject (Others)
Dissertation Advisor
Chapter Number
Phone contacts
Content
Degree Name
Medium
Newspaper Name
Notes
Total Pages
Patent Number
Title of Proceedings
Academic Qualifications
Research Field/Interest
School
School of Hospitality, Tourism and Culinary Arts