Mainstream and Change : Malaysian politics vs. the New Media

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2013-00-00
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Azmyl Md Yusof
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Abstract : The major mainstream newspapers in Malaysia are owned and/or under the control of the parties of the ruling coalition government, the Barisan Nasional (Loh and Mustafa 1996
Zaharom 2002). The 12th Malaysian election saw the Barisan Nasional lose its two third majority hence weakening its hegemony on the Malaysian public sphere. The negotiations articulated in the mainstream media are good starting points to observe the ruling class presentation of ideas and justification of their dominance and leadership, notably in times of crisis. To Italian theorist Antonio Gramsci (1891 – 1937), the concept of hegemony is used to describe and analyse how modern capitalist societies were organized, or aimed to be organized, in the past and the present, and that hegemonic leadership involved developing intellectual, moral and philosophical consent from all major groups in a nation (Bocock, 1986). It’s important to contextualize and problematise the fact that the ruling coalition government is helmed by three ethnic-based political parties. This research studies the progress or changes in the post-election reporting style and how the print mainstream media reacted during the 12th General Election. The study looks at selected post-election headline news stories published in the English mainstream daily New Straits Times and the Malay mainstream daily Utusan Malaysia newspapers (and their weekend editions New Sunday Times and Mingguan Malaysia) as case studies to explore how the rhetoric of ethnicity is an active undercurrent in any reading of the Malaysian mainstream media.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
Title
Mainstream and Change : Malaysian politics vs. the New Media
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Azmyl Md Yusof
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2013-00-00
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Abstract : The major mainstream newspapers in Malaysia are owned and/or under the control of the parties of the ruling coalition government, the Barisan Nasional (Loh and Mustafa 1996
Zaharom 2002). The 12th Malaysian election saw the Barisan Nasional lose its two third majority hence weakening its hegemony on the Malaysian public sphere. The negotiations articulated in the mainstream media are good starting points to observe the ruling class presentation of ideas and justification of their dominance and leadership, notably in times of crisis. To Italian theorist Antonio Gramsci (1891 – 1937), the concept of hegemony is used to describe and analyse how modern capitalist societies were organized, or aimed to be organized, in the past and the present, and that hegemonic leadership involved developing intellectual, moral and philosophical consent from all major groups in a nation (Bocock, 1986). It’s important to contextualize and problematise the fact that the ruling coalition government is helmed by three ethnic-based political parties. This research studies the progress or changes in the post-election reporting style and how the print mainstream media reacted during the 12th General Election. The study looks at selected post-election headline news stories published in the English mainstream daily New Straits Times and the Malay mainstream daily Utusan Malaysia newspapers (and their weekend editions New Sunday Times and Mingguan Malaysia) as case studies to explore how the rhetoric of ethnicity is an active undercurrent in any reading of the Malaysian mainstream media.
Full text access : Research & development Centre, Taylor’s University, Malaysia (e-mail: GTDLSRnD@taylors.edu.my)
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Mass media–Political aspects–Malaysia
Hegemony--Malaysia
Ideology--Malaysia+G34
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School of Communication
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