Dr Muhamad Muda
Dr Muhamad Muda
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Dr Muhamad Muda
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Subjects taught: Research–Methodology – Marketing research – Marketing–Planning
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School of Hospitality, Tourism and Culinary Arts
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Academic Qualifications: Phd (Tourism) (Strathclyde) – MSc (Hotel, Restaurant and Travel) (Massachusetts) L.H.C.I.M.A. (UK) – Diploma in Tourism Studies (Bournemouth)
Phone: (603) 56295505
e-mail: muhamad.muda@taylors.edu.my
Research interests: “Kajian Prestasi Pelajar-Pelajar Bumiputra di- IPTA,” Ishak Harun, Muhamad Muda et al, 1999/2000, Kementerian Pendidikan. – “Kajian Kualiti Pengajaran dan Pembelajaran Pelajar di UiTM,” Muhamad Muda, Ishak Kassim dan Hasnah Wee, 2000, Universiti Teknologi MARA. –
Ph.D Dissertation Supervision: “Dining out at a Full Service Restaurant in Malaysia: An Application of Purchase Decision Theory.” Salim Abdul Talib (04/07). – “Tourism Marketing in United Arab Emirates: An Analysis of the Relationship between Tourist Satisfaction and Quality of Service.” Abdul Rahem Jasim Mohamad (07/10)
Designation: Professor Industry Experience: Tourist Officer, Tourist Development Corporation of Malaysia (1974-1975)– Tourism Manager, Desaru Resort, Malaysia – South East Johore Development Authority (KEJORA) (1982- 1985) – 2002 Consultant, Operational and Interior Décor for Suria Resort Cherating
Phone: (603) 56295505
e-mail: muhamad.muda@taylors.edu.my
Research interests: “Kajian Prestasi Pelajar-Pelajar Bumiputra di- IPTA,” Ishak Harun, Muhamad Muda et al, 1999/2000, Kementerian Pendidikan. – “Kajian Kualiti Pengajaran dan Pembelajaran Pelajar di UiTM,” Muhamad Muda, Ishak Kassim dan Hasnah Wee, 2000, Universiti Teknologi MARA. –
Ph.D Dissertation Supervision: “Dining out at a Full Service Restaurant in Malaysia: An Application of Purchase Decision Theory.” Salim Abdul Talib (04/07). – “Tourism Marketing in United Arab Emirates: An Analysis of the Relationship between Tourist Satisfaction and Quality of Service.” Abdul Rahem Jasim Mohamad (07/10)
Designation: Professor Industry Experience: Tourist Officer, Tourist Development Corporation of Malaysia (1974-1975)– Tourism Manager, Desaru Resort, Malaysia – South East Johore Development Authority (KEJORA) (1982- 1985) – 2002 Consultant, Operational and Interior Décor for Suria Resort Cherating